Analysis of the industry's market is vital for the successful operation of any business. From this it follows that the knowledge of their customers – the key to success, steady growth business site on the market and strong demand for their products. It is important to understand in its segment: What the consumer wants? What and how to satisfy his desire? How many intend to buy? How much the buyer is willing to pay? Assessing the market will allow pre-empt trends and stability, to reveal the proportion of selling the site of production (services). Is it appropriate to establish what can have problems of various economic, political, social and other changes. A detailed analysis of the market can drastically affect both the Internet project as a whole, its individual parts (site structure, production, advertising, marketing program, goals, etc.). She must make sure to position the business, take a right direction for the successful formation of the Internet business. 5. Competitor analysis.

Competitors exist in the any business and in every market. Research competitors, will help to successfully implement an Internet project on a particular market segment. It is extremely important to establish the approximate number of similar commercial sites and determine the market share captured by competitors. And as is necessary to evaluate the products (services) offered by competitors, to identify the benefits, to find their uniqueness and to define quality. It should be determined by what based competitive rivalry, perhaps, is the relative low price, improved product quality, or any other motivating factors.