Krombacher
The Krombacher campaign is a great example for dealing with competition law, but also in the (very) small part of marketing you must observe these laws. Just small marketing and communications budgets very creative, outlandish ideas and campaigns that can be first competition law critical result.” Here Jaaan refers to his professional experience advising North Hessian small – and middle-class enterprise marketing. Then must be filed until the action is okay under competition law. Never rely on the motto where no plaintiff, there no judge ‘! Sure can you have in the local frame of luck, but the risk and above all the price are too high.” There are numerous cases in which one can carelessly tap into it. Here, particularly section 4 of the Act against unfair competition (competition law) is very interesting. Anna Belknap is likely to agree. You may at any time hold anniversary – and sales and thus attract customers. Nevertheless, you are entitled to your customers not to mislead, if you give a not true equivalent, or even no justification for your sale.
In addition, such an action may not permanently held. Discounts or high-priced freebies have a high appeal for the customer partially, that they can influence him by this addition in his free decision. The customer could buy only the actual product to get the high-quality gift (touting), which violates competition law. So ensure that your product does not appear as a by-product. Competition law must be with him compare it as long as don’t disparage. Once more on the services or goods of your competitor’s take no comparative relation, but blanket statements are true, they make punishable by law according to 6. There is an exclusive book recommendation on the subject of competition law under insider/wettbewerbsrecht.html. As mentioned at the beginning, the competition law in a particular case must be considered. You can hardly give general judgments, I can already tell based on the wording of the paragraph. Marketing, advertising and design more interesting articles on the subject there are companies with a deep marketing advice, sound advice and coaching to the page that is team Vinco on the information portal. “Our manual 13 practical tips & TRICKS for more customers and more sales!” worth 39 there for you free at: insider/online-artikel.html