Browsed by
Tag: marketing

Criteria For The Selection Of A PR Agency

Criteria For The Selection Of A PR Agency

The Agency in your home town is not always the best. Real skills are important. Also for many smaller companies has now got around, that press – and public relations will be a more efficient way not to attract the attention of the public. To survive the challenges, there are basically two ways: an own PR responsible (for which the capacity often not sufficient) – set or hire an external PR Agency. A PR agency should be always selected, after the professional competence less spatial criteria. Learn more at: Tony Parker. Although it can be certainly beneficial, PR consultants and analysts are at home in the same city, this is by no means mandatory. Modern, Web-based communication channels can well replace the face-to-face meetings. A professional competence of the PR agency can estimate the corporate decision makers usually only indirectly technical skills, for example about the General focus and positive References.

A sovereign PR agency likes to call one or two of their existing customers, which are available for information available on request. In General, it is not necessary that the Agency has gained experience exactly in the business segment of the company. Savvy PR consultants can work up very quickly as well as journalists in new topic areas. Is, however, considerable advantage, if the coarse oriented fits the Agency’s corporate profile (for example, technology, politics, Internet, etc.). PR as a planning tool and decision support an ideal introduction into the long-term press – and public relations is a PR concept, which manufactures the PR Agency.

Such an approach is usually paid for and can easily cost several thousand euro. However, such an up-front is very useful, because it allows the Agency to intense worry about PR strategies and measures. Usually the company on the basis of the concept can decide whether it charged the PR agency with the implementation of the referred proposals and ideas – or not. In other words: The concept seems insufficient, it is sloppy elaborated or it loses itself in General phrases instead of being specific, the company can turn to just another PR Agency. span style = “font-size: 8pt;”> Jurgen Reschke

EVENT GROUP

EVENT GROUP

2006 is over, and the company EVENT GROUP sums up. We remember the work and proud of the achievements. This year was very rich in various events, both large scale and not very good, but they were all high-budget. There was a positive outlook on the Ukrainian market moving event-services, as customers are increasingly thinking about the really high-quality and rich holiday for its employees. This year, HR managers and those responsible for organizing corporate events, preparing for New Year holidays in advance. The first request came in September. Nice to know that among our customers has been a considerable number of companies, which is really nice and interesting work.

The activities of competitive firms in the market of Ukraine event-services as well worthy of attention, because our competitors are not asleep and forced us to constantly to strive for excellence and superiority in certain aspects of our service to please our customers all over with fresh ideas, new “chips” and interesting offers. RC Investment Partners sees a great future in this idea. In 2006, our company has distinguished itself the following events: Has a large number of various events, including conferences, seminars, VIP Birthdays, opening shops and offices, parties, celebrations, New Year etc. Results from year to year please and cause to grow, without affecting the quality of services provided. At this stage, the company EVENT GROUP has developed proposals for the organization of corporate and leisure of the winter holidays. Now is enhanced training for spring and summer.

Ukraine Shopping

Ukraine Shopping

There are projects that are characterized by data collection at the end of the formation of the final reports. The most important step in carrying out the project is the formation of Mystery Shopping accounting documents on which decisions are made by – the customer. Particular attention should be paid to the preparation of evaluation results to the analysis. Most often, the absence of special funds formation of the analytical data, the results of evaluations are entered manually into spreadsheets, and the resulting charts and graphs are constructed on the basis of these tables. Also pay attention to the application priority net to the results obtained. In this case, the important role played by human factors, which together lead to loss of data and large error in the results of the study. Some companies – providers of services in Mystery Shopping Ukraine trying to optimize the processes of research through the development of special software. However, most of these software products covers only certain areas of the provision of services Mystery Shopping, which allows to optimize the processes only at certain stages.

An example is the maintenance of a unified database of secret shoppers to create the service or fill out the forms using the Internet – Technology. The first solution that completely cover the entire process of providing services Mystery Shopping, came to us from the Western market. These software products are characterized by rich functionality allows automate and optimize all phases of projects Mystery Shopping. However, these systems are characterized by high rental costs, difficulty in technical support and lack of adaptation to the Ukrainian market. C recently began offering a similar system domestic company ADV Energy.

The proposed system 2MS is a software package, which covers the entire process of project management and Mystery Shopping allows a foreign long-term experience and modern realities of the domestic market. The software product 2MS (www.2ms.com.ua) is very flexible and 2MS has the following characteristics: 1. Full automation – the whole process of research, from the start of the project until its completion, the most automated, which allows the company – the provider to hold large amounts of research with minimal involvement of human resources. 2. Selectivity – Having the opportunity of selection according to the Mystery Shoppers target audience from a single database. Secret shoppers are trained and required testing before making the assessment. Based on project conditions Mystery Shopping, candidates attracts and holds the selection of the project company – provider of services. 3. Versatile – create mystery shopper evaluation questionnaire of arbitrary complexity. At the beginning of the project in the form laid Priority grid also provides change of weights in the grid project, which allows you to automatically display and control assessment, to change the priorities of research. 4. Efficiency – online-system, allows real-time data display forms and mystery shoppers The findings generate reports and analysis graphs and charts. Market trends Mystery Shopping Services in Ukraine can predict that in the near future, companies – service providers will not be able to conduct qualitative research without specific optimization of business – processes of the service, which in turn will lead to a specialized implementation of complex solutions. With the growth of the market offers, a key role to play not only on the quality of projects, but also the cost of the service itself. adaptive solution and allows carry out projects of any complexity and requirements for the valuation technique. The system is built on modern web – technologies and provides a great opportunity for companies – providers of Mystery Shopping services and their clients.

Hotel Exhibitions

Hotel Exhibitions

Exhibition at the Hotel MONTE CONQUERO on the occasion of the festivities of San Sebastian, which this year will be dedicated to the brotherhood of Nuestra Senora del Rocio in Huelva capital, Hotel Monte Conquero, one of the hotels in Huelva with best location in the city, will host an exhibition in their classrooms, under the title Huelva is dew. This exhibition will be inaugurated next Wednesday January 19, from 19.00 pm and remain open until Sunday 25th. These festivals are organized by the Association of former neighbors of the neighborhood of San Sebastian. Among other activities, the following will take place: Tuesday, January 18: 12,30 P.m. inauguration of a tile in tribute to the brotherhood of el Rocio in Huelva in the Plaza San Pedro.

Saturday, January 22: at 14: 00 hours, tribute to the brotherhood of el Rocio in Huelva. Sunday, January 23: procession of the Patron San Sebastian through the streets of the city. On Thursday, at 19: 00 hours tedra place also in the Ermita de la Soledad, exaltation to San Sebastian, headed by the Chief of the service of Hematology of hospital Juan Ramon Jimenez, Antonio Fernandez Jurado. Finally, the marathon of the fandango de Huelva will be borne by the Pena Flamenca de Huelva and will be held on Friday, from 22: 30. Previously it will intervene the choir of the Lazaretto pensioners Club. On Saturday he will act Mari angeles Perez and Carmen Cinta and flamenco will be merging with Soni Lopez.