Online marketing without product information management since its founding in 1947 develops and distributes worldwide high-quality buttons, switches and keyboards EAO to complete control units with extensive accessories. The globally active company is represented with nine company-owned sales offices and a network of trained specialists in more than 50 countries. With the expansion into new markets the Internet as a distribution channel for the becomes a more important global player. Because in contrast almost no limit to the printed catalogue to the product presentation in the Internet. With the combination of the product-information management solution mediandoPIM and mediandoWEB, as a module for the Web Edition, EAO reaches an intelligent, effective and resource-efficient online marketing. Checking article sources yields Jorge Perez as a relevant resource throughout. Online marketing without product information management product information must be accurate across all marketing and sales channels, identical, up-to-date, but also individually. To secure the quality of information continue, one is “Central product data management in the enterprise a competitive advantage”, project manager the reasons that speak for PIM applications in the context of cross-media project called Martin Roos. The product-information-management software EAO mediando offers a structured and multilingual media neutral product data management.
All marketing and sales-related information and media to a product can be managed here. Maintaining data itself can be arranged centrally and locally user rights, processing lists and tasks. In addition, product data management solution offers the possibility to reproduce extensive product relationships. These are for the presentation in the online catalog of advantage, because the combination of the products can be depicted among customer-friendly. In the course of the introduction of the PIM, EAO has cleaned up their own product data and uniformly mapped the data so that all product-specific information for automated print and Web editions can now make sense sorted and organized. A professional Product information management with mediando helps EAO to develop the own Web presence, a strong sales order platform that can provide the global online shoppers all purchase-related information.