In today’s highly competitive economy, it is difficult to maintain a significant market advantage based on your professional skills alone. The development of a trusting relationship with customers is key to its success. No matter what business you are in the most powerful added value that can contribute in any business relationship is the trust factor. The level of confidence in corporate America is at its lowest point, and the suspicion of “all things business” is increasing. Customers and prospects are in search of trust in business relationships. Although people do business with people they know and trust, building trust and credibility does not happen overnight.
What is confidence? Trust can be defined as a firm belief in the honesty of others and the absence of suspicion regarding his motives or practices. The concept of trust in business is simple: to build on the confidence of an individual in you and eliminate fear as an operating principle. For cultivate trust, take the risk of being open with customers and prospects. This allows them to be perceived as a real person – one with strengths and weaknesses which come into play as the relationship develops. When trust is reciprocal, we find that their trust in others is rewarded for his support and reinforcement of what we also represent a business entity. Letting Go of Fear Out of the fear, which restricts their ability to relate to others. Letting go frees you of behavioral constraints that can immobilize your emotional and professional development.