And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. Adam Sandler has similar goals. We look at once more expire. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.
This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.
These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.