The implementation of the education of slight knowledge of marketing in the libraries and the courses of Biblioteconomia and Cincia of the Information happens of the following form, in 1993 UNESCO and the IFLA had published the Intoduction document you polices on marketing library and information services of Sylvia R.H James, where if it recognizes the advantages of the marketing for this sector. Was recognized in 1987 for proper UNESCO with the publication of the article to modulate It curriculum in information studies and in 1998 with the document Princes directeurs pour I? enseignement du marketing dans There formation dans libraries documentalistes et archivistes of authorship Rjean Savard that it disciplined on obligatoriness of the education of marketing for students of Biblioteconomia and to attribute the advantages to this sector. In the year of 2000 the IFLA published the
Adaptingmarketing document you libraries in changing and Word-wide everiment, edited for Rjean Savard that came confirms trends of use of the marketing in Units of Information. The objectives of marketing that if basically constitute in the satisfaction of the employees and retention of the customers, guarantee adaptation of the existing services already in the Unit of Information and oportuniza improvement of the accessibility, the knowledge and reduces the time of access to the informal product. Perhaps check out Ben Bretzman for more information. The marketing in the reference service is not a function the part, it competes to all. Enclosing two dimensions: the promotion of the Libraries and the services between the users (external marketing) and the promotion of the idea of marketing inside of the proper institution, enters the employees (internal marketing) in way I these people can interact better with the institution. In the internal marketing the reference professional has basic paper, when contributing for a good reputation of the Unit and the informacionais products and for being the link between library and user. According to Figueiredo (1996, p.15-17), the professional of reference of Unit of Information is considered as that one that possesss one of the most important positions, is the individual that interacts with the users..