Neonode at market launch in Germany opts for lifestyle factor by BuyVIP Just who is a member, should test: the N2 from Neonode first on Frankfurt am Main, April 28, 2008 as the size of a matchbox and so easily like a candy bar the Swedish manufacturer’s Neonode N2 wants to capture Constantinople after a outstanding successes in Sweden, Greece and Spain now also in Germany the mobile market. To enter the market, SAPERA, key account has selected partners by Neonode in Germany, the shopping-Club BuyVIP. The closed community members can until May 4 as the first-ever get hold of the new phones on the German market by April 28 and to the absolute trendsetter. We are very glad to be able to stand the success mark Neonode as a test channel for the German market. Openness for new brands and a flair for trends are important components of our business model”, says BuyVIP – Managing Director Harald Ernst. BuyVIP has shown in earlier campaigns, the portal has established itself not only as a supplier of branded fashion, but also for lifestyle products is a popular point of contact.
With the new campaign, BuyVIP new products compared to proves once more its trendsetter qualities and its openness. So manufacturers use the shopping Club not only as a sales channel for over stocks and season runners, but also as a test portal for market launches. “Peter Neiken, Managing Director of Sapera, to the launch of the shopping community: BuyVIP is us as a competent sales partner to the side and allows us to reach exactly the target group for us.” Neonode brings a mobile phone on the German market, which is characterised by its high-quality video and music functions, operated via advanced touchscreen technology with 60 grams is a true lightweight with the N2. The Swedish iPhone competitor is thus an innovation on the market of consumer electronics and an absolute must have for all trendsetters. Press contact: Anna Friedemann Phone: 030.2576205.16 E-Mail: about Neonode Inc.: Neonode designed and developed technologies and products that meet the needs of their customers.
This is the focus of the company on solutions that improve the experience of users uniform or complex devices. Neonode Inc. is a publicly traded company (NASDAQ: NEON), which has offices in Stockholm, San Ramon (United States), Shanghai and Hong Kong, as well as licenses and products sold worldwide, through the online channel as well as through local distributors. Neonode United States settles the innovative Neonode products within North – and Latin America as well as in China and is the property exclusive licensor of Neonode intelligently to third parties. Neonode United States in New York has its headquarters. For more information, see about SAPERA: sapera is specialist for the launch of mobile phones in Central Europe. Management and shareholders have large experience in the mobile industry as manufacturers, network operators and with Distribution channels. Sapera maintains excellent contacts with all leading mobile network operators, distributors and service providers in Germany, Austria, Switzerland, Benelux and other European countries. Customers and partners of sapera are equipment manufacturers, network operators and solution integrators. Saperas range of services includes business development, marketing and strategic consulting and sales, especially in a complex and competitive market environment. Sapera short-term market entry concepts can develop and implement with their orientation. Sapera is an owner-managed GmbH with headquarters in Monchengladbach, was established in 1999.