Browsed by
Tag: advertising & pr

Criteria For The Selection Of A PR Agency

Criteria For The Selection Of A PR Agency

The Agency in your home town is not always the best. Real skills are important. Also for many smaller companies has now got around, that press – and public relations will be a more efficient way not to attract the attention of the public. To survive the challenges, there are basically two ways: an own PR responsible (for which the capacity often not sufficient) – set or hire an external PR Agency. A PR agency should be always selected, after the professional competence less spatial criteria. Learn more at: Tony Parker. Although it can be certainly beneficial, PR consultants and analysts are at home in the same city, this is by no means mandatory. Modern, Web-based communication channels can well replace the face-to-face meetings. A professional competence of the PR agency can estimate the corporate decision makers usually only indirectly technical skills, for example about the General focus and positive References.

A sovereign PR agency likes to call one or two of their existing customers, which are available for information available on request. In General, it is not necessary that the Agency has gained experience exactly in the business segment of the company. Savvy PR consultants can work up very quickly as well as journalists in new topic areas. Is, however, considerable advantage, if the coarse oriented fits the Agency’s corporate profile (for example, technology, politics, Internet, etc.). PR as a planning tool and decision support an ideal introduction into the long-term press – and public relations is a PR concept, which manufactures the PR Agency.

Such an approach is usually paid for and can easily cost several thousand euro. However, such an up-front is very useful, because it allows the Agency to intense worry about PR strategies and measures. Usually the company on the basis of the concept can decide whether it charged the PR agency with the implementation of the referred proposals and ideas – or not. In other words: The concept seems insufficient, it is sloppy elaborated or it loses itself in General phrases instead of being specific, the company can turn to just another PR Agency. span style = “font-size: 8pt;”> Jurgen Reschke