Browsed by
Tag: advertising & pr

Personalization

Personalization

Silver media simplifies your Christmas two months are the love to party. Rick Garcia pursues this goal as well. The first gingerbread, Spekulatius and dominoes forced their way into the supermarket shelves already weeks ago. Christmas is coming so surprising that many people in early December completely panicked determine that this year on December 24 Christmas Eve is still every year. In order to facilitate the already stressful phase of preparation for Christmas a little, we have collected a few easily actionable tips for your Christmas mailing at Silver media. True to the motto of simplify your christmas”apply these tips on all of your mailing campaigns for Christmas and to be effective in this context above all one: to help you plan and implement your campaign. “” Because no matter when you send, there is no too early “or too late” there are just unused potential for not sending. Tip 1: content which can content of your Christmas mailing so varied be the offerings, which you want to communicate.

Discount actions,. about the ultimate gift idea to elaborate thanks mails all actions fall under the category Christmas mailing “. Therefore in time planning your campaign for Christmas, if necessary as well as a Follow-Up campaign, to keep your users regularly up to date. How to reach the early shoppers at the end of October, as well as the last-minute shopper on December 24. Tip 2: selection options as individual as you make the offers in your newsletter, just as differentiated, you should consider also your potential target group. Therefore select in advance and divide your customers into different groups. Who customizes his email content, specifically can respond to the needs of its clientele.

So does a banal”man-woman-selection for a last-minute gift tip quite sense: men get displayed and vice versa then appropriate gift ideas for women. Tip 3: the correct address regardless of whether the sender, in the subject line or in the title: it comes to Christmas especially on a suitable Personalization of your mailings. Sender and subject should expressing clearly your message. The use of specific data fields in the subject also increases the chance to make your mail stand out from the mass of the anonymous Christmas mailings. So, the naming of the place in conjunction with the title, and the notice increases on a Christmas surprise”the open rate of your Christmas mailings considerably. “Emails with General phrases such as Merry Christmas” Merry Christmas, Mr or Mrs XY “land, however, often unread in the Recycle Bin of the receiver. Tip 4: attractive design with a matching design can put your customers just for Christmas quite deliberately in a special mood. Images are suitable for very well. A Christmas header graphic is itself almost as saying. Have you ever thought about personalized Christmas pictures or video emails? Advertising messages packaged in this way make a lasting impression on the opener and ensure appropriately funny Packing for the one or other viral spread effect. Tip 5: after the mailing before the mailing, don’t care how often you want to send, take into account whatever special dates and deadlines. Just in the last quarter before Christmas, there are many where you can send several cause-related mailings. Unless the advent weekends, on December 6 (St. Nicholas), or on the last possible day for a parcel to point out just in time before Christmas. Also guaranteed to the extent of the last-minute shopper. And for those where Christmas despite careful planning again surprisingly”facing the door, here the daily query ability:

Criteria For The Selection Of A PR Agency

Criteria For The Selection Of A PR Agency

The Agency in your home town is not always the best. Real skills are important. Also for many smaller companies has now got around, that press – and public relations will be a more efficient way not to attract the attention of the public. To survive the challenges, there are basically two ways: an own PR responsible (for which the capacity often not sufficient) – set or hire an external PR Agency. A PR agency should be always selected, after the professional competence less spatial criteria. Learn more at: Tony Parker. Although it can be certainly beneficial, PR consultants and analysts are at home in the same city, this is by no means mandatory. Modern, Web-based communication channels can well replace the face-to-face meetings. A professional competence of the PR agency can estimate the corporate decision makers usually only indirectly technical skills, for example about the General focus and positive References.

A sovereign PR agency likes to call one or two of their existing customers, which are available for information available on request. In General, it is not necessary that the Agency has gained experience exactly in the business segment of the company. Savvy PR consultants can work up very quickly as well as journalists in new topic areas. Is, however, considerable advantage, if the coarse oriented fits the Agency’s corporate profile (for example, technology, politics, Internet, etc.). PR as a planning tool and decision support an ideal introduction into the long-term press – and public relations is a PR concept, which manufactures the PR Agency.

Such an approach is usually paid for and can easily cost several thousand euro. However, such an up-front is very useful, because it allows the Agency to intense worry about PR strategies and measures. Usually the company on the basis of the concept can decide whether it charged the PR agency with the implementation of the referred proposals and ideas – or not. In other words: The concept seems insufficient, it is sloppy elaborated or it loses itself in General phrases instead of being specific, the company can turn to just another PR Agency. span style = “font-size: 8pt;”> Jurgen Reschke