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Digital Cinema Advertising

Digital Cinema Advertising

Screen advertising is reasonably priced, larger than life and above all, she looks! The benefits of 3D advertising are obvious, on the one hand, digital cinema system provides an excellent impression of the image, on the other hand it is an exciting idea, the viewers the advertised product by the big screen down formally in the hand to give and to let him see it from all sides. Kinospot.de in addition to the first 3D-Trailer “realized also the three-dimensional recast the Cineplex self-promotion. In Germany, the Cineplex group is currently market leader in 3D cinema with the most and most visitors 3D-Kinosalen. In addition to feature films, the Cineplex offers their advertisers also have the opportunity to book cinema advertising in 3D. Andreas Crusemann, head of national marketing and sales of Cineplex Germany, is excited about the new possibilities of 3D: with great pleasure, we meet in the marketing of the challenge to think in three dimensions in the future. I glad that Cineplex is so far unique placed in dealing with 3D on the market.” So simple, fast and easy as never before the distribution of “digital cinema packages”, which can be downloaded from the connected theaters of the group directly from the Kinospot.de server is running.

The possibilities are really impressive. We are proud to be able to adapt the new spots for all 3D-Varianten. The 3D-Spots run on double projection, master image, Dolby and Xpand systems, “explains production manager Nathalie Somville. Thus, Kinospot.de is the United Kingdom’s only Kinowerbeproduktion, which offers the customers conception, production and technical service for all analog and digital cinema formats from a single source. 3D is also 2D, which means that the produced stereoscopic cinema spot include a dimension relieved in conventionally-equipped cinemas can run. It must not be produced to run 2D digital or traditional chemical film in theaters. In many cases, it is even possible to convert 2D movies to 3D or spatially represent some image elements from the spot.

So it doesn’t have the in any case complete cinema spot newly produced. The team of kinospot.de cinema advertising agency and sales order produced for already 10 years. As a competent partner for production and advertising circuit the film production company no longer is from the German cinema landscape. In addition to the screen advertising, kinospot.de meets even unusual customer requests. Kinospot.de is your contact for advertising and promotions in the entertainment field of cinema advertising popcorn bags up to 3D-Displaylosungen in the cinema foyer.

The Afternoon

The Afternoon

And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. Adam Sandler has similar goals. We look at once more expire. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.

This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. In recent months, Robert Rimberg has been very successful. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.

These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.

International Search Summit

International Search Summit

Google’s emerging markets specialist Steffen Ehrhardt will speak at the international search Summit in Munich on April 4 to the delegates. Steffen Ehrhardt by Google is the latest speaker, which was announced for international search Summit in Munich on April 4. Click Vanessa Marcil to learn more. For spending on display advertising, expect a significant increase in 2011, and as Steffen the relationship between display and search will be highlighting and talk about how international search campaigns with display can be encouraged and increased. Steffen is since 2003 on Google and works as a product manager of display teams. His special focus is on the countries of Central and Eastern Europe, the Middle East and Africa. The international search Summit takes place in Munich for the first time. If you are unsure how to proceed, check out Jay Schwartz Attorney.

Here he combines his knowledge with the International Conference for search engine marketing, SMX, also these events to provide international content. During the one-day Summit, a series of meetings are offered where insights and recommendations for marketers, they operate in various countries and languages. Andy Atkins-Kruger, CEO of international Web Marketing Agency WebCertain is host of the Summit. The meeting topics range from linking social networks and geo-targeting for video optimization, all with a global focus. Case studies from the practice of brands that operate internationally are also on the agenda. Jani Penttinen, CEO of the global social network XIHA, and Cedric Chambaz, Marketing Manager for Microsoft advertising are among the other speakers of the Summit. The international search Summit will take place as part of the 2011 SMX Munich Hilton Munich Park Hotel.

All meetings of the Summit held in English language. Early booking tickets are available now and can be purchased individually or as part of a Combi ticket SMX. About the international search Summit of the international search Summit is one of a series of conferences dealing with international and multilingual search and social media. She was launched in May 2008 in London and has areas of Web marketing so far treated like SEO, PPC and social media. The Conference will bring together some of the leading search marketing specialists from all over the world, who provide advice for the successful outcome of international campaigns.

Brantertainment

Brantertainment

Redesign of the website of exit-Media GmbH, that’s Brantertainment – this is the new slogan of the exit-Media GmbH, a large media and event agency from Berlin. This was also the briefing at the Mahajan + Cook gbr to the design of the new Internet presence, which equally outstanding and innovative should be like the claim. With customers such as North Sea, ERGO, O? and further the exit-Media GmbH in the past has already made a name. The new website corresponds to the distinctive appearance of the Agency. The desk of an employee exit media was the starting point of our conception. All items in the views that are important for its daily work: Rolodex, moleskin, mobile, iPad and keyboard.

Arriving on the landing page on the home page. Special: All elements of the site were gescribbelt and become active through interaction of the user. The classic navigation has been implemented using post-its. The keys on the keyboard allocated link to external sites of the agency such as Facebook and co. In the pad, it is to the activity field and about the team informed the sub navigation is held in the dock of the pads. Depending on which element of the desk is currently active, the unneeded elements slide discreetly on the edge. For the programming consisted of the task to realize the site without Flash. Thus, the playback even on devices that have no Flash plug-in, is possible without restrictions.

The navigation also works without Java-script. Furthermore we have developed a comprehensive transfer tool in the back large amounts of data without complications changed the website, via the sehr up 10 GB with service providers and media partners and provided can be – for a media agency that is essential. An animated trailer that fits graphically to the remaining design, was also composed of gescribbelten frames. This explains the customer on charming and relaxed way, as the exit-Media GmbH positioned its brand and its product on the market. The elaborate trailer is another highlight of the site, which we adapt to the offline media currently. The existing Facebook fan page exit media Otto ordinary consumer “has been integrated successfully, the character was created due to the new site. More useful gimmicks are the interactive mobile callback function and the descriptive case studies of successful projects. It was the successful continuation of the cooperation with the exit-Media GmbH gbr for the menze + Cook. As a communications agency we move cross-media, are very flexible and can steer projects competently and reliably. A large pool of specialists from all industries us powerful is to the page for unusual orders. When it comes to corporate identity, a complex online store or outlandish marketing strategies for your presence on the social Web we accompany you and your brand as a long-term partner. The next project is already in the starting blocks, warranted at a later date. Silvio Koch

Successful Easter Mailing

Successful Easter Mailing

Amarok is the 5 valuable tips on how your year’s email marketing campaign on the occasion of the Osterfests will be a success. Until recently, so it seems to most of us, have we the family celebrated Christmas and s slipped into the new year – and already the next are holidays. Many associate with Easter, especially an extended weekend, egg hunt, or chocolate bunnies. It should never be forgotten that Easter can also mean a good deal. Increase your sales and make aware in your Osternewsletter on your Easter specials or maintain your customer relationships with an Easter mailing. The success of your email marketing campaign to Easter to help you, we give you here are some tips for creating and designing your year’s Easter mailings. Read additional details here: Tony Parker.

Tip 1 analyze your last email marketing campaigns look your last email marketing campaigns on and check what was clicked on, for example, often, what you have received the most response and which you were able to generate in the end the most sales. Analyze which promotion was most successful and what can be removed if necessary. If you know what good came to your customers, you can customise your Easter mailing therefore. Tip 2 offer your customers added value considering you are, what added value you want to offer. What can help you to get the desired reaction from the customers? This can be done using a special offer, a voucher or also an Easter gift. It is important that the customer already before opening the email knows what he can capitalize on when he opens your email. So do not forget to mention the added value in the subject line! Tip 3 miss your newsletter an Easter outfit for a special occasion such as Easter is also a special layout. Miss a spring-like touch to your newsletter.

This is affecting the recipient friendly and appealing, which increases the chance automatically that the newsletter is read. Tip 4 speak your customers personally and with relevant content to To stand out from the other bulk shippers it is important to attract the customers personally and with relevant content. Customer communication is authentic and the contents of the email be customer-relevant. The best subject line and the most beautiful Easter newsletter are useless, if the content is for the receiver not of importance. Segment therefore your customers by interests or preferences and make customer-relevant to your newsletter! She tip a 5 needs your customers simply nice Easter without an ulterior motive when you have used your last email newsletter for your products or services to promote, then it would be time, a newsletter without send advertiser content, maybe even don’t you think? Holidays such as Easter offer you the perfect opportunity to maintain your customer relationship, in which you simply wish your clients a nice Easter. Although this will not lead to a short-term increase in sales, but in the long run it will pay off for you. Finally, it is to many times more expensive, new customers to generate, as existing customers keep. With small gestures that they are important to you and the customer relationship is to the heart show attention like a lovely Easter newsletter your customers of. Amarok wishes you a lot of success and a nice Easter at their Easter mailing!

Personalization

Personalization

Silver media simplifies your Christmas two months are the love to party. The first gingerbread, Spekulatius and dominoes forced their way into the supermarket shelves already weeks ago. Christmas is coming so surprising that many people in early December completely panicked determine that this year on December 24 Christmas Eve is still every year. In order to facilitate the already stressful phase of preparation for Christmas a little, we have collected a few easily actionable tips for your Christmas mailing at Silver media. True to the motto of simplify your christmas”apply these tips on all of your mailing campaigns for Christmas and to be effective in this context above all one: to help you plan and implement your campaign. “” Because no matter when you send, there is no too early “or too late” there are just unused potential for not sending. Tip 1: content which can content of your Christmas mailing so varied be the offerings, which you want to communicate.

Discount actions,. about the ultimate gift idea to elaborate thanks mails all actions fall under the category Christmas mailing “. Therefore in time planning your campaign for Christmas, if necessary as well as a Follow-Up campaign, to keep your users regularly up to date. How to reach the early shoppers at the end of October, as well as the last-minute shopper on December 24. Tip 2: selection options as individual as you make the offers in your newsletter, just as differentiated, you should consider also your potential target group. Therefore select in advance and divide your customers into different groups. Who customizes his email content, specifically can respond to the needs of its clientele.

So does a banal”man-woman-selection for a last-minute gift tip quite sense: men get displayed and vice versa then appropriate gift ideas for women. Tip 3: the correct address regardless of whether the sender, in the subject line or in the title: it comes to Christmas especially on a suitable Personalization of your mailings. Sender and subject should expressing clearly your message. The use of specific data fields in the subject also increases the chance to make your mail stand out from the mass of the anonymous Christmas mailings. So, the naming of the place in conjunction with the title, and the notice increases on a Christmas surprise”the open rate of your Christmas mailings considerably. “Emails with General phrases such as Merry Christmas” Merry Christmas, Mr or Mrs XY “land, however, often unread in the Recycle Bin of the receiver. Tip 4: attractive design with a matching design can put your customers just for Christmas quite deliberately in a special mood. Images are suitable for very well. A Christmas header graphic is itself almost as saying. Have you ever thought about personalized Christmas pictures or video emails? Advertising messages packaged in this way make a lasting impression on the opener and ensure appropriately funny Packing for the one or other viral spread effect. Tip 5: after the mailing before the mailing, don’t care how often you want to send, take into account whatever special dates and deadlines. Just in the last quarter before Christmas, there are many where you can send several cause-related mailings. Unless the advent weekends, on December 6 (St. Nicholas), or on the last possible day for a parcel to point out just in time before Christmas. Also guaranteed to the extent of the last-minute shopper. And for those where Christmas despite careful planning again surprisingly”facing the door, here the daily query ability: