Series: Loyal customers a valuable treasure (part 2/9) in many companies, there is still a self-centric, management related and often arrogant view of the customer. Go from the true dumb consumers, at whose expense you can gain advantages and enrich. Or they rely on the ignorance and inertia of the customers. But customers are no longer clueless and isolated, they are connected and informed. Although there are of course people who find security in closed systems, so applies but the most: no gag contract, no change hurdle, not yet as well-made loyalty program can enforce loyalty. And migration can be prevented so also. Because no later than at the end of the contract-bound consumers turn to straight then just cheaper or better performance.
And computer programs help you to Miss only yes no termination date. Loyalty is voluntary fidelity customer loyalty is no upstream or downstream level of customer loyalty. And both are also not the same as. Loyalty is much more valuable. Because loyalty is voluntary loyalty.
It is formed by attraction and not through pressure or coercion. She can never be claimed, you get them free rather out of conviction. Loyalty is so by the customer. He could go at any time, but do not want to. The basis for this? Problem solving and good feelings. Solutions to problems are the compulsory program. Creating good feelings is the freestyle. Any working relationship has to do with good feelings: with mindfulness, attention, reliability, security, flexibility, appreciation and respect. Ultimately the people for an increase in pay on account of their happiness, namely for the fulfillment of hopes, dreams and desires. The consumer sector is particularly about quality of life. And in the business to visible success. Emotionality is, even if a little alchemically sounds at first glance, the safest way to keep customers in the long term. Loyalty is always emotion-fraught.
These Relevance calculated from an algorithm that should be across more complex over the years, at its beginning was primarily the assessment of the relevance of a website using the links on it. The expression of this relevance was the so-called PageRank “, a funny play on words from page” for (website) and the surname of Larry. The second aspect to the seemingly unshakable dominance is the quality of the search results. Sure many readers in the context of a Google search have struggled so many hair and definitely Google spits out sometimes quite questionable hits. It is also true that specialized search engines present often better results. The majority of search hits, even in particularly detailed requests, are but are still significantly better than the competitors on Google. Abroad is incidentally quite similar.
Again, Google is usually the undisputed Dominator. Some, not minor differences with a few exceptions. So does Google in the United States, after all, about 66 percent of all search queries to use, while Microsoft and Yahoo come to about 30 percent. In Russia Google in Yandex is confronted with a local competitor, also here behaltGoogle according to figures from market research firm StatCounter for February 2012 (link: gs.statcounter.com/..) with 56 percent compared to the 42 percent of the Russian competition the upper hand. Among the very few search engine markets not dominated by Google, China. In the Middle Kingdom the local search engine Baidu has the nose with 62 percent compared to 32 percent, the Google United, clear front – however with decreasing tendency. Official site: Chris Evert. Who so targeting customers beyond German borders, should become familiar with the specific market situation in the intended target area. For everyone else: search engine marketing means Google marketing in Germany! What does not mean that this must remain so forever.
Nor, as you can now reliably predict how marketing as such in the context of the instruments of the online marketing will develop search engines, You can prophesy is what role Google will play it. Developments go online much faster than in the real world, the competition is usually just a click away and there are no farms. So, you should keep the development in this area in the eye, to respond in a timely manner in case of doubt. For BBs first but it enough in most cases to concentrate when marketing search engine on Google. And, with regard to search engine optimization, with the special features only this search engine in terms of the factors that determine a successful positioning of your website in the search results to deal with because it looked truly enough to do it!
And there is enough room even for more comprehensive information and contact details such as Web sites, phone numbers and E-Mail addresses. Service providers are happily therefore craft shops or the many emergency services on these customer gifts, promotional. Even some advertising material shop relies on the steady presence, which makes the guarantee, that the services offered is used, if you need for your. Those seeking lighter promotional products will find versions in different grades of plastic or metal, also bar and barbecue lighters at the promotional material-shop Kaisers24.com to return to high-quality Multi-function devices. For promotional pens as client gifts, there are also a variety of template, that includes also writing sets in present packaging and funny article, and those with useful additional functions. The promotional is precision, to secure the best possible implementation of the logo and of slogans. Director Peter Farrelly may find this interesting as well.
About the advertising material shop Kaisers24.com Kaisers24.com has proved to be promotional material-shop for customer gifts promotional, especially on lighter promotional items and promotional pens, specialized. In addition, the range offers many more customer gifts throughout all price segments. It ranging from branded goods to various scattered articles and includes equally popular trend articles advertising classic as too outlandish, practical or particularly favourable solutions to such lanyards promotional lanyard printing, advertising matches, exhibition bags, advertising balls, printed sticky notes, as well as the promotional chocolate. Print umbrellas or USB sticks, is at Kaisers24.com as possible as the realization of an original key fob or cups advertising. Press contact: Kaisers24.com Thomas Kaiser Paul Fadera str. 7 03222 Lubbenau Tel.: (03542) 8876 887 email: Web: PR Agency:
Value: Users get around the clock on important information that immediately appear in high resolution on the mobile phone display. “Carsten Bergstedt: the service is gratefully received, because it makes it much easier the whole stable management.” Also applies to the bar codes: best who does writing about. That WEDA for the bar code application of the DLG (German agricultural society) on the agricultural exhibition Eurotier 2010 with the silver medal won, readers learned first from the professional and daily press. Background reports that they could the scrofa + then “remove.” This order increases the credibility and is matched by a long-term planning of the WEDA creators. Participants and visitors in the journal read who won the Quad drawn at Eurotier 2010. About the raffle foreign addresses were collected, which in turn on the distribution of scrofa + “come.” Just emotionally bound participants of course interested in the fair review and the outcome of the draw.
The Editorial Board has the future of readers and users in mind. In the section currently the scrofa + holds “useful tips and information: what requirements for pig farmers will bring 2013 new animal welfare livestock farming regulation?” The article deepens, what will change, especially in the area of the sows, through the implementation of the new laws specifically in the stable. “Here we use publications as classic response element, because the complex regulation WEDA made easy a summary booklet entitled clause jungle ‘, which can be ordered on the website or by fax”, says Carsten Bergstedt. The demand was significantly above the average of conventional direct marketing campaigns, and a large part of the reader has requested the publication. Who reads better on the screen, can browse comfortably online newspaper in the E-paper format. Last but not least is the active use of the electronic version: the future has now begun and modern means of communication have already entered in the stable.
The logo clock convinces as the original giveaway! Wrist watches with your logo or Club badge printed. Small gifts get the friendship that is also and especially in dealing with customers. The company memory brings with a giveaway, it thanked the customers for their loyalty and expresses his appreciation. A giveaway is independently presented by a paid business customers. In contrast to the sample has the giveaway no trial character and should not move to purchase a certain product.
So the gift benefit also the giver, it will be printed mostly with de company’s logo. So the customer remembers always positive his business contact. The range of gifts is as great as the price range of promotional products. The logo watch logo Watch agency is a useful gift at an affordable price. On the page the interested can request a free design. Thus, he sees exactly what looks like his logo watch later.
The logo watches from the House of time module Seiko is there for the price of 10 euros from an order quantity of only 10 units. The delivery time is significantly shorter than otherwise known with a printed logo from promotional items with 10 working days. The logo is printed in brilliant colors on the dial of the watch. We have produced over 50,000 logo watches”, Peter Mustafa Baig, owner of logo Watch agency reported. Our customers are enthusiastic about the quality of the watches and many order once again.” The promotional watches are delivered throughout Europe. The design is timeless and modern. The mineral glass is scratch-resistant and safe practice. The Unisex Watch fits for men and for women. So who wants to surprise its customers with a special gift, which is the logo Watch agency.
Specialized event agencies create exclusive fairs to the effective presentation of brands and companies is an event agency the task to realize a brand or company presentation at a trade fair, is essentially about achieving the fusion brand message, corporate identity, design and architecture. And to realize that the fair addresses potentially all the senses, because events are multisensual. The merchants of the Hanseatic period have can start hardly anything with the defining of the concept of the exhibition as an element of direct business communications. Regardless, they have very successfully at that time already organizes trade fairs to promote trade in products such as iron and furs, with goods such as wood and salt. Thus they realized already at the beginning of the 12th century the still valid rationale for trade fairs and exhibitions of all kinds, because a fair serves the purpose of goods in certain recurring periods at fixed sites advertising to present, to contact potential buyers directly in contact. That These personal encounters are interactive processes in the framework of exhibition events, the Hanseatic precursors of today’s marketers could of course not so believe in words but they have practiced the rule quite profitably. An event agency faces the task to realize a brand or company presentation at a trade show, it comes in the core, to realize the merger of brand message, corporate identity, design and architecture.
And to realize that the fair addresses potentially all the senses, because events are multisensual. All provide effective three-dimensional trade fair events that inspire clients and visitors alike, event agencies with the claim on top positions in the creative – ranking of marketing agencies. And that apply indiscriminately for stands of all sizes, no matter how, is the exhibition space of 25, 100 or more than 1000 square meters. Event manager with a focus exhibition events must not only creative minds with courage for innovative solutions, but be also true organizational talents.
Screen advertising is reasonably priced, larger than life and above all, she looks! The benefits of 3D advertising are obvious, on the one hand, digital cinema system provides an excellent impression of the image, on the other hand it is an exciting idea, the viewers the advertised product by the big screen down formally in the hand to give and to let him see it from all sides. Kinospot.de in addition to the first 3D-Trailer “realized also the three-dimensional recast the Cineplex self-promotion. In Germany, the Cineplex group is currently market leader in 3D cinema with the most and most visitors 3D-Kinosalen. In addition to feature films, the Cineplex offers their advertisers also have the opportunity to book cinema advertising in 3D. Andreas Crusemann, head of national marketing and sales of Cineplex Germany, is excited about the new possibilities of 3D: with great pleasure, we meet in the marketing of the challenge to think in three dimensions in the future. I glad that Cineplex is so far unique placed in dealing with 3D on the market.” So simple, fast and easy as never before the distribution of “digital cinema packages”, which can be downloaded from the connected theaters of the group directly from the Kinospot.de server is running.
The possibilities are really impressive. We are proud to be able to adapt the new spots for all 3D-Varianten. The 3D-Spots run on double projection, master image, Dolby and Xpand systems, “explains production manager Nathalie Somville. Thus, Kinospot.de is the United Kingdom’s only Kinowerbeproduktion, which offers the customers conception, production and technical service for all analog and digital cinema formats from a single source. 3D is also 2D, which means that the produced stereoscopic cinema spot include a dimension relieved in conventionally-equipped cinemas can run. It must not be produced to run 2D digital or traditional chemical film in theaters. In many cases, it is even possible to convert 2D movies to 3D or spatially represent some image elements from the spot.
So it doesn’t have the in any case complete cinema spot newly produced. The team of kinospot.de cinema advertising agency and sales order produced for already 10 years. As a competent partner for production and advertising circuit the film production company no longer is from the German cinema landscape. In addition to the screen advertising, kinospot.de meets even unusual customer requests. Kinospot.de is your contact for advertising and promotions in the entertainment field of cinema advertising popcorn bags up to 3D-Displaylosungen in the cinema foyer.
And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. Adam Sandler has similar goals. We look at once more expire. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.
This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.
These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.
Google’s emerging markets specialist Steffen Ehrhardt will speak at the international search Summit in Munich on April 4 to the delegates. Steffen Ehrhardt by Google is the latest speaker, which was announced for international search Summit in Munich on April 4. Click Vanessa Marcil to learn more. For spending on display advertising, expect a significant increase in 2011, and as Steffen the relationship between display and search will be highlighting and talk about how international search campaigns with display can be encouraged and increased. Steffen is since 2003 on Google and works as a product manager of display teams. His special focus is on the countries of Central and Eastern Europe, the Middle East and Africa. The international search Summit takes place in Munich for the first time.
Here he combines his knowledge with the International Conference for search engine marketing, SMX, also these events to provide international content. During the one-day Summit, a series of meetings are offered where insights and recommendations for marketers, they operate in various countries and languages. Andy Atkins-Kruger, CEO of international Web Marketing Agency WebCertain is host of the Summit. The meeting topics range from linking social networks and geo-targeting for video optimization, all with a global focus. Case studies from the practice of brands that operate internationally are also on the agenda. Jani Penttinen, CEO of the global social network XIHA, and Cedric Chambaz, Marketing Manager for Microsoft advertising are among the other speakers of the Summit. The international search Summit will take place as part of the 2011 SMX Munich Hilton Munich Park Hotel.
All meetings of the Summit held in English language. Early booking tickets are available now and can be purchased individually or as part of a Combi ticket SMX. About the international search Summit of the international search Summit is one of a series of conferences dealing with international and multilingual search and social media. She was launched in May 2008 in London and has areas of Web marketing so far treated like SEO, PPC and social media. The Conference will bring together some of the leading search marketing specialists from all over the world, who provide advice for the successful outcome of international campaigns.
Redesign of the website of exit-Media GmbH, that’s Brantertainment – this is the new slogan of the exit-Media GmbH, a large media and event agency from Berlin. This was also the briefing at the Mahajan + Cook gbr to the design of the new Internet presence, which equally outstanding and innovative should be like the claim. With customers such as North Sea, ERGO, O? and further the exit-Media GmbH in the past has already made a name. The new website corresponds to the distinctive appearance of the Agency. The desk of an employee exit media was the starting point of our conception. All items in the views that are important for its daily work: Rolodex, moleskin, mobile, iPad and keyboard.
Arriving on the landing page on the home page. Special: All elements of the site were gescribbelt and become active through interaction of the user. The classic navigation has been implemented using post-its. The keys on the keyboard allocated link to external sites of the agency such as Facebook and co. In the pad, it is to the activity field and about the team informed the sub navigation is held in the dock of the pads. Depending on which element of the desk is currently active, the unneeded elements slide discreetly on the edge. For the programming consisted of the task to realize the site without Flash. Thus, the playback even on devices that have no Flash plug-in, is possible without restrictions.
The navigation also works without Java-script. Furthermore we have developed a comprehensive transfer tool in the back large amounts of data without complications changed the website, via the sehr up 10 GB with service providers and media partners and provided can be – for a media agency that is essential. An animated trailer that fits graphically to the remaining design, was also composed of gescribbelten frames. This explains the customer on charming and relaxed way, as the exit-Media GmbH positioned its brand and its product on the market. The elaborate trailer is another highlight of the site, which we adapt to the offline media currently. The existing Facebook fan page exit media Otto ordinary consumer “has been integrated successfully, the character was created due to the new site. More useful gimmicks are the interactive mobile callback function and the descriptive case studies of successful projects. It was the successful continuation of the cooperation with the exit-Media GmbH gbr for the menze + Cook. As a communications agency we move cross-media, are very flexible and can steer projects competently and reliably. A large pool of specialists from all industries us powerful is to the page for unusual orders. When it comes to corporate identity, a complex online store or outlandish marketing strategies for your presence on the social Web we accompany you and your brand as a long-term partner. The next project is already in the starting blocks, warranted at a later date. Silvio Koch