Specialized event agencies create exclusive fairs to the effective presentation of brands and companies is an event agency the task to realize a brand or company presentation at a trade fair, is essentially about achieving the fusion brand message, corporate identity, design and architecture. And to realize that the fair addresses potentially all the senses, because events are multisensual. The merchants of the Hanseatic period have can start hardly anything with the defining of the concept of the exhibition as an element of direct business communications. Regardless, they have very successfully at that time already organizes trade fairs to promote trade in products such as iron and furs, with goods such as wood and salt. Thus they realized already at the beginning of the 12th century the still valid rationale for trade fairs and exhibitions of all kinds, because a fair serves the purpose of goods in certain recurring periods at fixed sites advertising to present, to contact potential buyers directly in contact. That These personal encounters are interactive processes in the framework of exhibition events, the Hanseatic precursors of today’s marketers could of course not so believe in words but they have practiced the rule quite profitably. An event agency faces the task to realize a brand or company presentation at a trade show, it comes in the core, to realize the merger of brand message, corporate identity, design and architecture.
And to realize that the fair addresses potentially all the senses, because events are multisensual. All provide effective three-dimensional trade fair events that inspire clients and visitors alike, event agencies with the claim on top positions in the creative – ranking of marketing agencies. And that apply indiscriminately for stands of all sizes, no matter how, is the exhibition space of 25, 100 or more than 1000 square meters. Event manager with a focus exhibition events must not only creative minds with courage for innovative solutions, but be also true organizational talents.