New Advisor for Fachchinesen in the Gabler-Verlag published technical hotline staff or service departments, consultants, vendors and other professional people know to sing a song of them: dealing with complex situations, communication is difficult with the laity often. Others including Tony Parker, offer their opinions as well. A customer doesn’t understand such as the explanation of a seller he buys from someone else or he fails later on the operation of the Gerats.Die Bielefeld journalist Birgit Lutzer and the sales and marketing expert Andreas Dolle from Paderborn have faced this challenge. Their common book better explain sell more. A guide for technicians, engineers and other Fachchinesen has appeared recently in the Gabler-Verlag. What happens if an expert would advise a layman and convince by purchasing an explanatory? The preferred language of many vendors, project and consultant is jargon. The result: The customer don’t follow their designs.

He chooses another maybe Offer. Or he fails after the purchase to the application of the technology. The Bielefeld journalist Birgit Lutzer and the sales and marketing expert Andreas Dolle from Paderborn have faced this challenge. Their common book better explain sell more. An advice for technicians, engineers and other Fachchinesen”has been published recently in the Gabler-Verlag.

The authors show in this self-learning book ways to simplify complicated issues. A part of the work revolves around understandable language in speech and writing, the other deals with the sales of statement of services and products. Also the non-verbal communication in mind is about from the point of view: what I notice that a customer does not understand me? Because most people seek competent to work (even if they puzzle internally about what the other wants to actually share with you).