Analysis Of The Internet Activity Of Russian Industrial Enterprises

Analysis Of The Internet Activity Of Russian Industrial Enterprises

Industry – areas for priority development in our country. Naturally, this situation has a significant influence on the politics of the modern Internet Runet, and as a consequence, there is a large number of freely accessible information resource industry. In the bulk of these portals are quite similar in structure and content. Their main goal – to provide interaction between producers and consumers industrial products. The study of industrial markets in the web shows that while industrial niche Runet gradually rising, yet the majority of producers and industry professionals the industry often avoids Internet marketing. According to the latest Association of Communication Agencies of Russia (ACAR), only 15% of manufacturers launching online marketing campaigns. At Margaret Loesser Robinson you will find additional information.

Figures surprisingly low, considering that, in general, Internet advertising market is growing (around 67% per year). Over 70% of the companies registered at the industrial portals are limited to placing a summary of the company. Only 5% – use all the features of the market (Place products, press releases and articles), that is, considering the industrial market as an Internet marketing tool. Manufacturers who conduct online marketing campaigns on the web, realize that if people moved to the Internet, and marketing budgets should follow them. And this applies to all areas of the economy. However, in fact, regional industrial companies often do not see the need to move Internet due to lack of connectedness of the region. Roughly speaking, does not want to see "beyond their noses." Confirm an example. We analyze the content in Yandex-director for two types of industrial searches: "Industrial Equipment (general) and" listogib (target highly specific).

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