It's just different. Must be placed in the upper part of each issue a couple of paragraphs written by his own hand (in print, this is called an editorial). Let people know that you live and a real person, not a machine. Equally, should not be placed affiliate link with an invitation to buy or join. It is useless. Tell readers about their own experiences, how did you hear about this affiliate program and product that you liked and what does not. You can feel the fear of making mistakes in this area is so strong that refrain from taking any action to establish and maintain lists.
Take a few mistakes in this nothing serious. We all make mistakes, make mistakes – it's part of human nature. Should not be afraid of them, but should be avoided. I often hear the sad sighs: "Once a subscriber unsubscribed … 'So what? These people have been lost to you initially, and nothing ever would have bought.
It's even in your favor. Why clog the mailing list? Let unsubscribe. I'm not saying that the losses of subscribers to put up, but give up in this case should not be. This happens to all publishers. Incidentally, one of the reasons why the mailing lose subscribers – text with spelling, syntax and lexical errors. But it's worth noting that as the text is not checked, he still will be they contain, so too much to worry about this too, not worth it. The main thing – to make every effort with its own hand to meet the requirements for mailing. I am often asked how I became popular and distinguished on the web. The secret is simple: you must be a living person. Do not expect such an answer, is not it? That's what I can tell you: the main key to success in the network – it's not high technology, not capital and not creative. All this, of course, important but not paramount, and most importantly – to tell people the truth. People working in the web, looking for a real person, alive and present their opinions, preferences, and, of course, bugs. Good distribution is two components: personalization and quality content, and must skillfully combine. Without quality content you will not be able to ensure growth in the number of subscribers. If you can not or do not wish to write themselves, use material by other authors. And always remember: dispatch is needed to install and establish permanent contacts with potential customers and turn them into reality. That's the whole secret.